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website redesign and search marketing campaign(repost)
Project Id: 1489753


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Description

Posted by:	truggles (123 ratings) (Employer rating 9.83)
Non-action ratio:	Above Average - 35.41%
Employer security verifications:	Excellent
Approved on:	Sep 2, 2010 8:38:17 AM EDT
Bidding closes:	Sep 17, 2010 8:38:17 AM EDT
Viewed (by workers):	743 times
Deadline:	Please estimate in your bid

Phase:

Cancelled.

Employer cancelled on 9/25/2010 1:14:16 AM because: "Cancelled by automated program due to time expiration".

Sourcing type:

Outsourcing

Payment Model:

Pay-for-Deliverables

Max Accepted Bid:

Bidding is closed

Estimated size:

$500 - $4,999.99

Bidding type:

Open Auction

Accepted bidder economy type(s):

All

Accepted english fluency(ies):

-	Native English speaker

ExpertRating requirement:

None

Project management:

Do-it-yourself

Sourcing Type: Outsourcing

This is an outsourcing project. To apply, place your bid below and we'll notify you if the employer picks you to work on it. Since this is a pay-for-deliverables project, you will bid a fixed price to complete the entire job. If you win and complete the work according to contract, you will be paid completely at the end (or partially as each of your optional milestones arrive). vWorker.com guarantees payment to all workers who meet their contracts.

Brief summary:

This company makes and sells cardboard furniture and paper furniture, its surprisingly sturdy but not surprisingly its very light and hard to market.

They want to improve the marketing to win more enquiries in the UK in particular, as they are based here in the UK.

We need the following as part of the proposal please;

Website redesign to help make it more search friendly but also a bit more attractive.
Change of images for the same reasons
Research of the appropriate keywords to target and the strategies you will use (PPC, SEO, article writing, inbound links, etc)
Inbound link campaign
On page optimization – copy writing, tag editing, etc.
Ranking reports for ongoing search marketing.

This is a sub contract job; you might also have direct contact with the client using an email address I will provide you, including the signature file.

Examples of your work and/or case studies would be particularly helpful here.

Requirements Interview Answers:
To help you bid more accurately, the employer was interviewed about the requirements for this project. Below are their answers. Untitled Page

Project Type:

What kind of work do you need done?

•

Marketing

Marketing Overview:

What type of marketing do you want the seller to do on this project?

•	Internet-based marketing

Internet-based marketing type:

What type of internet marketing do you want?

•	Search Engine Marketing

Search Engine Marketing type:

What type of search engine marketing would you like done?

•

Search Engine Optimization (SEO)

•

Website:

The website address is http://www.cardboardfurniture.org.uk

Which search engines:

What search engines do you wish to target?

•	Google
•	Yahoo
•	MSN

Ranking Desired:

Please indicate the page ranking you desire.

•

Top 1-5

Keywords:

I would like some assistance and/or advice regarding choosing keywords.

•

My suggestions are:

paper furniture
carboard firnutre
recycled furniture
cardboard shelves
cardboard shelving
eco friendly furniture

•

My products/services are:

Work Required:

What work do you want done?

•	Onsite (one time only)
	•	Tag optimization: Optimization of special tags that the search engine looks at on your web site pages (title, meta and alt tags).
	•	Link structure optimization: Analyzing/reworking internal link structure to make sure page rank is distributed evenly (each page is no more than 2 links away from the home page).
	•	Applying changes: The marketer must make the changes to the site themselves.

•

Offsite (usually recurring)

•

Baseline:
Develop a base line to document where my site ranks currently for all of my targeted keywords.

•

Submission:
Submission of my site to the search engines (or waiting for the search engine to spider the site) and then waiting for the result.

•

Link Building:
Many search engines (such as Google) will not rank your site highly unless other website link to you for the keywords you are targeting. Link building is the process of creating those links to improve your site's ranking.

•

One way links

•

Budget one-way links

articles might be a good way to effectively do the search marketing, I will leave it up to you how you write the proposal and what you suggest.

•

Documentation:
Documenting the site's new ranking after it's completed.

Maintenance contract:

Are you interested in a maintenance contract?

•	Maybe... please give me more details and pricing.

Important information:

You have agreed to the following:

•

I understand that it takes time before SEO work appears in the search engine and do not expect instant results. It generally takes a week or two to respider an existing site, and a month or two for a new site to be spidered and fully shown in the search results.

•

Rankings are not permanent. Search engines are notorious for changing the algorithms that they use to display results. Competitors who are also doing SEO on the same keyword(s) will change my ranking. All of the above will cause my rankings to become lower or higher, and if they occur, it is not a reflection of poor work by the SEO marketer. I can overcome these issues by agreeing to an ongoing maintenance contract with the SEO marketer.

Legal:

1) All deliverables will be considered "work made for hire" under U.S. Copyright law. Buyer will receive exclusive and complete copyrights to all work purchased.
1b) No part of the deliverable may contain any copyright restricted 3rd party components (including GPL, GNU, Copyleft, etc.) unless all copyright ramifications are explained AND AGREED TO by the buyer on the site per the worker's Worker Legal Agreement.

Detailed Requirements:

This is a project for a new client, the wife of a current client.

This company makes and sells cardboard furniture and paper furniture, its surprisingly sturdy but not surprisingly its very light and hard to market.

They have a basic website as a brochure site, and that concept will stay. The website address is http://www.cardboardfurniture.org.uk

They want to improve the marketing to win more enquiries in the UK in particular, as they are based here in the UK.

We need the following as part of the proposal please;

Website redesign to help make it more search friendly but also a bit more attractive.
Change of images for the same reasons
Research of the appropriate keywords to target and the strategies you will use (PPC, SEO, article writing, inbound links, etc)
Inbound link campaign
On page optimization – copy writing, tag editing, etc.
Ranking reports for ongoing search marketing.

I will only entertain bids from coders with at least 30 references.

All my work is carried out through Rentacoder, there is lots of work fro the right coders, designers and online marketers going forward, however I am in the process of choosing the right people at the moment.

You must speak and have a good command of the English language and in particular how the search engines work here in the UK.

This is a sub contract job; you might also have direct contact with the client using an email address I will provide you, including the signature file.

Examples of your work and/or case studies would be particularly helpful here.

If you have any questions feel free to contact me on 0845 2019378 or swhitehead at zestcity dot com. My MSN Messenger name is the same as well.

Cheers,

Scott

Worker: On pay-for-deliverable projects, all deliverables must be uploaded to vWorker.com before the deadline(s)…with no exceptions. If this contract makes it impossible to do this (for example if it is for a service that cannot be uploaded), then do not start this project. Otherwise, you may find yourself unprotected by the payment guarantee. Instead, ask the employer to switch this project to pay-for-time, so you are guaranteed payment. If the employer will not switch this, then please alert us. (Click here for more details...)

Example of unprotected/un-guaranteed work:
Imagine that this project is to install something on the employers website. You do the work but upload nothing to vWorker.com (because it takes too long, or you cannot). As long as there is no dispute, you will not notice the potential problem. But if the employer disputes what you did then we must make sure you delivered to the triple-point-guarantee (100% to-contract: and done in the industry exepcted manner, and by the deadline). If the employer does not allow us access to their website, or accidentally/deliberately changes the work you did on their website, when we go to test it, we will see that it does not work. Then you would have no proof that you delivered the final deliverables, lose the arbitration, the escrowed funds and receive a poor rating (which will say "testing showed the final deliverables did not work").

So for this reason, you should have instead followed the above instructions and switched it to pay-for-time. Had you done this, we would simply have checked the Accutimcard to make sure you punched-in the time and were working on it. You would have been paid for every hour you worked.

Categories:

The categories were created by the employer, but sometimes mistakes occur. If any of these categories are incorrect, please report it and let us know.
Like everything else on this page, these categories are part of the original contract for this project.

Search engine optimization (SEO), Sales and marketing, Internet marketing, Business services, Search engine marketing (SEM), Other (Search engine marketing), Internet site process tuning

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website redesign and search marketing campaign(repost)
Project Id: 1489753

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